NJPW is actively courting [US] viewers, hiring a full-time English language commentary team, running a best-of show on American cable TV, and promoting events in the United States for the first time. The company has found wild success—the already ubiquitous Bullet Club’s merchandise is now for sale at Hot Topic—and has wildly swung and missed guessing at what an American audience wants from its shows, as evidenced by the Long Beach, California crowd’s rejection of Billy Gunn’s IWGP Intercontinental Championship match with Hiroshi Tanahashi. The company’s expansion plans are generally hazy; while it’s clear there will be more American shows in the future, how quickly those will happen and how they’ll take shape.
All four are good points, and all four need to happen before the vaguely-defined “casual” wrestling fan will take notice. Being a fan of NJPW in America is still a bit like running Linux on the desktop.